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Seiden to VP, Global Communications at Estée Lauder

To work with company’s global charitable activities and more.

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By: TOM BRANNA

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The Estée Lauder Companies Inc. appointed Bari D. Seiden vice president, global corporate communications, effective Jan. 1, 2010. According to the company, she will play the lead role in driving the company’s communications strategy to best support its global charitable activities; will lead The Estée Lauder Companies’ Breast Cancer Awareness Campaign; will support the communications of Leonard Lauder and Evelyn Lauder; and will continue to lead the social and digital media efforts within global...

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